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THE AA
As one of the countries most trusted brands The AA had to take a strategic approach to its brand licensing by identifying
key territories where the brand can credibly offer products and add value.
Using the AA brand equities in different ways relevant to each product category creates a range of engaging pack designs that maintain the overall master brand design style. In addition a quality review program was created with the cooperation of AA patrol teams, testing all potential products before selecting the best to bear the AA brand and can be trusted to do the job.
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