How does the category leader stay ahead?

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It's great to be category leader, but not if you get copied by your competitors. Unless you have over 50 years of heritage to talk about on your new packs, no one can touch that.

The brand mark was embellished to include the established date and a series of illustrations were created to evoke the Patak's family story intertwined with a rich selection of ingredients that make each curry sauce, pickle or chutney.